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1、單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,Unit 5,Distribution(Place),-Logistics,Place,Channels of distribution,Place,To ensure that their products are available,in the proper quantities at the right time and place.,Customer Marketing Channels,manufacture

2、rs,wholesalers批發(fā)商,retailers 經(jīng)銷店 customers,distributors and dealers,agents and brokers 代理商,producers,agents and brokers,代理商,interma,manufacturers,wholesalers批發(fā)商,retailers 經(jīng)銷店,Wholesalers,Intermediaries who buy in large quantities from the producers and redistribute the goods to the intermediaries at

3、the next level.,Store Retailers,Department stores 百貨公司,General stores 一般商店,Discount stores,Convenience stores（CVS,Specialty stores(single-line stores),專營店（國美、蘇寧、化妝品店、服裝店,Exclusive stores(single brand)專賣店,Category killers 品類殺手,Factory outlets 工廠店,Supermarkets,Hypermarkets 大賣場,Non-store retailers,Door

4、-to-door sellers,Mail-order houses(catalogue stores)目錄商店,Vending machines 自動售貨機,Virtual stores 網(wǎng)店,Carts and kiosks 車和亭,Multilevel marketing,marketing logistics:managing supply chains,suppliers manufacturers,wholesalers retailers,customers,Logistics and some related concepts,來源或過程,翻 譯,英文原文,Physical D

5、istribution,Logistics,Distribution,、,Delivery,日本翻譯成日文漢字,物流物流,流通、配送,香港、臺灣翻譯成中文,實體分配,物流，后勤,配送，配銷，分銷，分配,大陸翻譯成中文,實物流通、實物配送,Logistics:,物流,（工商部門）,Logistics:,后勤,（軍隊）,配送，分銷，流通，分配,大陸將以上譯成的漢語再譯成英語,實物流通、實物配送：,Physical Distribution,物流：,Logistics,后勤：,Logistics,配送：,distri-,delivery,分銷：,distribution,流通：,distri-,ci

6、rculation,分配：,distri-,allocation,History and background,Beginning of 20,th,C,Physical distribution,M C,In the 1980s,Logistics,rear-service in US Army,In the 21th C,Supply chain,Nature of logistics,Planning,implementing,and controlling the,physical flow,of materials,final goods,and related informatio

7、n from,points of origin,to,points of consumption,to meet,customer requirements,at a,profit,.,5 right,Getting the,right,product in,right,quantity to the,right,customer in the,right,place at the,right,time.,A value-added system,Outbound distribution F C,Inbound distribution S F,Supply chain,S M W R C,

8、Q,Importance of logistics,Q:Why are companies today placing,greater emphasis on logistics?,Q,Why hot issue?,Buyer,s market,Competition between sellers,Importance of circulation connecting production and comsumption.,布 票,糧 票,肉 票,商 品,限額消費已成為歷史,商品轉(zhuǎn)化為貨幣,關(guān)系,到企業(yè)的生死存亡,$,Development of competition b/w compa

9、nies,costs,quality,70,年代,80,年代,90,年代,售,后,服,務(wù),comsumers,企業(yè)通過對市場需求的的快速反應(yīng)，由大魚吃小魚轉(zhuǎn)變?yōu)榭祠~吃慢魚,快魚,慢魚,21,世紀初,Market demands,E-commerce is calling,E-commerce without logistics-bubbles!,Transaction on net,Supply Chain Members,A,BC DE,F,suppliers,Key companies,customers,供應(yīng),商公,司,采購,部門,內(nèi)部,客戶,公司,營銷,部門,內(nèi)部,供應(yīng),商,顧,客,E

10、nterprise Logistics,Configuration,suppliers,raw materials,inventory,WIP inventory,final products,inventory,customers,Supply logistics,Production logistics,Distribution logistics,Returned logistics,materials,information,Q,Major logistics functions,運輸配送,倉儲保管,裝卸搬運,現(xiàn)代包裝,流通加工,物流信息,Transportation&distribu

11、tion,Warehousing&inventory,Loading/unloading&carrying,Packaging,Distribution processing,Logistics information,K,S,B,Inventory terms,FIFO(first in first out),LIFO(Last in first out),dead inventory,Just-in-case,Just-in-time,Requiring only,necessary,units be provided in,necessary,quantities at,necessar

12、y,time.,3PL,outsourced logistics,or,contract logistics,Third-party logistics provider,(,an independent logistics provider that perform any of all of the functions required to get their clients product to market).,Why?,Getting the product to market is their main focus,these providers can often do it more efficiently and at lower cost than clients whose strengths lie elsewhere.,Outsourcing logistics frees a company to focus more intensely on its core business.,Integrated logistics companies understand increasingly complex logistics environments.,Q,