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2019-2020年高一英語(yǔ)必修4 Unit1 單元教學(xué)設(shè)計(jì) 三維目標(biāo)1 （一）知識(shí)目標(biāo) 1．單詞 advertise drug cheat skillful cure ment aim campaign prehension remend purchase designer tip multiply corporation update aspect recipe bargain poster bonus fancy target appeal react packet personally urge essay shock tobacco 2．短語(yǔ) make sb. aware of ... do some research on ... persuade sb. to do sth run… for free be meant to do sth. fool sb. into doing sth. encourage sb. to do sth. feel pleased with ... play tricks on sb. all for deal with when it es to care about get sth. across urge sb. to do sth cause/do great damage to ... inform sb. about /of the dangers of ... convince sb. (not) to do sth. discourage sb. from doing sth. 3．句型 ①We are so used to them that we do not even realize how many we see and hear in a day. ②PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. ③Even if an ad does not lie, it does not mean it tells you the plete truth. ④Not all ads play tricks on us though. ⑤It is important to always try to appeal to the way the audience will react. 4．交際用語(yǔ) ①expressing opinions : I (don’t)think/believe (that) It seems to me (that) In my opinion/To me,…. ②giving reasons because; as; since …for some reasons, First,… Second…Then (Next,… Finally) 5．語(yǔ)法 ①Direct speech and reported speech ②Reported speech: statement, question, and imprerative sentence (二)能力目標(biāo) 1. To learn about topics related to advertising. 2. To gain knowledge about the ads, the social effects of advertisements and how to write an advertisements. 3. To learn how to read expository writing. 4. To practice and reinforce integrated skills of listening, speaking, reading and writing. (三) 情感目標(biāo) To teach students what to do with various kinds of advertisements in our daily life.. 三維目標(biāo)2 Knowledge aims: （1）Get students to learn the useful new words and expressions in this unit: advertising airline drug shine shampoo advertisement persuade advertise welfare cheat skilful innocent breath fool grocery pleased ment mental aim nationwide motto cigarette benefit promote intelligence slave consult prehension latest best-seller amazed remend publisher senior purchase designer software eye-catching logo slogan design update aspect recipe bargain bonus fancy target determine analysis appeal react personally anti-smoking poisonous urge essay shock (2)To think about how to understand feelings when reading (3) To summarize and remember the main idea of the passages （4）To speak out the detailed information of the passages Ability aims: （1）Develop students’ reading ability and let them learn different reading skills. （2）Improve the students’ writing ability. Emotional aims: To gain some knowledge about different kinds of advertisements 整體感知 整體感知1 Step 1 Lead-in 1. Ask Ss to present some ads to the class. 2. To get involved in the discussion and practice their spoken English. Step 2 Wele to the unit Picture one Picture two Picture three Picture four Step 3 Pair Work More ads for Ss to have a discussion. Please talk to your partner. And prepare yourselves to present your discussion in dialogue to the class. (Pay attention that each speaker should have more than three sentences to say.) Step 4 Active reading: Listen to the material on Page 94 and try to answer these questions: 1 What’s the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing petitions? Step 5 Mini-writing: Choose one ad and write something to promote your service or products. Step 6 Homework 1 Look for more interesting ads and show them to your classmates next time. 2 Make good preparation for Reading part. 整體感知2 Step 1 lead-in The teacher shows the students several beautiful advertisements, among which are both mercial advertisements and public service advertisements. Ask students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads? Step 2 Observation Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the mercial advertisements and public service advertisements. Step 3 Discussion and speaking Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The following three questions can help the students to start the discussion. 1. What image(s) can you see on each poster? 2. What can you read on each poster? 3.What does each advertisement try to tell us? Step 4 More ads for you to discuss Provide the students more interesting advertisements and their slogans. Encourage them to think about an appropriate slogan for their hometown. Step 5 Consolidation & Conclusion Let the students enjoy a joke related toadvertisement and ask them to discuss the question “Do you believe that advertisements tell the plete truth? Why or why not?” Review the two types of advertisements and their respective purposes, and educate the students to have a correct attitude towards advertisements. advertisements mercial ads public service ads purposes to make money to serve the public attitudes keep a clear head take an active part Step 6 Reading strategy Expository writing follows the same format: introduction of subject, examples, facts that develop or support the idea, conclusion Step 7 Homework Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the Internet if they have access to it. 整體感知3 直接引語(yǔ)和間接引語(yǔ) 一. 定義 交際中我們常常需要引述別人說(shuō)的話，一種是一字不差地直接引用別人的話，放在引號(hào)內(nèi)，稱為直接引語(yǔ)（The Direct Speech）, 另一種是間接地引述別人的話，稱為間接引語(yǔ)( The Indirect Speech)。例如： He said, “I will choose a book from my students.” 他說(shuō)：“我將為學(xué)生選一本書(shū)?！? = He said that he would choose a book from his student. 他說(shuō)他將為學(xué)生選一本書(shū)。 二. 直接引語(yǔ)與間接引語(yǔ)的轉(zhuǎn)化 1. 標(biāo)點(diǎn)符號(hào)的變化： He said to me, “Don’t live in London!” = He told me not to live in London. 2. 語(yǔ)序的變化： 疑問(wèn)語(yǔ)序變?yōu)殛愂稣Z(yǔ)序。 He said to me, “Do you live in London?” = He asked me if/whether I lived in London. 3. 動(dòng)詞的變化： say (to) 在陳述句中多變?yōu)閠ell等詞，在疑問(wèn)句中多變?yōu)閍sk等詞，在祈使句中表示命令多變?yōu)閠ell, order等詞，表請(qǐng)求時(shí)多變?yōu)閍sk等詞。 He said to me, “Could you please live in London?” = He asked me if/whether I could live in London. = He asked me to live in London. 4. 連接詞的變化： 連接詞 1. 陳述句用that連接 He said to me, “I live in London.” = He told me that he lived in London. 2. 一般（選擇，反意）疑問(wèn)句用if或whether連接 l He said to me, “Do you live in London?” = He asked me if/whether I lived in London. l He asked me, “Do you live in London or Paris?” = He asked me if/whether I lived in London or Paris. l He asked me, “You live in London, don’t you?” = He asked me if/whether I lived in London. 3. 特殊疑問(wèn)句仍用原來(lái)的特殊疑問(wèn)詞連接 He said to me, “When do you live in London?” = He asked me when I lived in London. 5. 時(shí)態(tài)的變化： 時(shí)態(tài)變化 1. 如果主句中的謂語(yǔ)動(dòng)詞是一般現(xiàn)在時(shí)態(tài)，間接引語(yǔ)中的動(dòng)詞時(shí)態(tài)保持不變。 l He says, “I live in London.” = He says that he lives in London. l He says, “I have lived in London for years.” = He says that he has lived in London for years. 2. 如果主句中的謂語(yǔ)動(dòng)詞是過(guò)去時(shí)態(tài)，間接引語(yǔ)中的動(dòng)詞時(shí)態(tài)作如下變化： 一般現(xiàn)在時(shí)---一般過(guò)去時(shí) 一般將來(lái)時(shí)---過(guò)去將來(lái)時(shí) 現(xiàn)在完成時(shí)---過(guò)去完成時(shí) 現(xiàn)在進(jìn)行時(shí)---過(guò)去進(jìn)行時(shí) 一般過(guò)去時(shí)---過(guò)去完成時(shí) l He said, “I live in London.” = He said that he lived in London. l He said, “I am living in London now.” = He said that he was living in London then. l He said, “I will live in London next year.” = He said that he would live in London the next year. l He said, “I lived in London for years.” = He said that he had lived in London for years. 3. 但是過(guò)去進(jìn)行時(shí)，過(guò)去完成時(shí)，過(guò)去將來(lái)時(shí)保持不變。 l He said, “When I saw her, she was living in London.” = He said that when he saw her she was living in London. l He said, “When I got to London, she had lived there for years.” = He said that when he got to London, she had lived there for years. 4. 表示過(guò)去具體年份的狀語(yǔ)不變。 l He said, “I was born in 1956.” = He said that he was born in 1956. 5. 表示真理，格言，諺語(yǔ)等不受時(shí)間限制的句子不變。 l He said, “The earth turns around the sun.” = He said that the earth turns around the sun. 6. 強(qiáng)調(diào)所談情況仍然存在時(shí)不變。 l She said that the bus leaves at 5:40. (公交車尚未開(kāi)走) l He told me that he works as a teacher. （現(xiàn)在仍是教師） 7. could, would, should, needn’t, had better, ought to, used to等情態(tài)動(dòng)詞不變。 l He said, “I would like to live in London.” = He said that he would like to live in London. l He said, “I used to live in London.” = He said that he used to live in London. 6. 人稱代詞的變化： 人稱代詞變化 1. 一主（根據(jù)引號(hào)外的主語(yǔ)變換引號(hào)內(nèi)的人稱代詞） l Tom said to Kate, “I have finished my homework.” = Tom and Kate that he had already finished his homework. 2. 二賓（根據(jù)引號(hào)外的賓語(yǔ)變換引號(hào)內(nèi)的人稱代詞） l Tom said to Kate, “You speak English better than me.” = Tom told Kate that she spoke English better than him. 3. 三不變（第三人稱不變） l Tom asked Mike, “Does she often e to school late?” = Tom asked Mike if/whether she often went to school late. 7. 指示代詞，地點(diǎn)副詞，動(dòng)詞, 時(shí)間狀語(yǔ)的變化 指示代詞，地點(diǎn)副詞，動(dòng)詞變化 1. 指示代詞的變化： this—that these—those l He said to me, “I’ve known you since you came to this place.” = He told me that he had known me since I went to that place. l He said to me, “Will you e here today or tomorrow?” = He asked me if I would go there that day or the next day. l He said to me, “Did you e yesterday, a few days ago or last Sunday?” =He asked me if I had gone the day before, a few days before or the Sunday before. l She said, “I’ll bring you this book next month.” =She said that he would go there again that night. l She said, “He will e here again tonight.” = She said that he would go there again that night. l He asked me, “Did you leave London yesterday morning or the day before yesterday?” = He asked me if I had left London the morning before or two days before. 2. 地點(diǎn)副詞的變化： here—there now—then 3. 動(dòng)詞的變化： e—go bring—take 4. 時(shí)間狀語(yǔ)的變化： today—that day tonight—that night yesterday—the day before yesterday morning—the morning before last week—the week before next week—the next week tomorrow—the next day tomorrow morning—the next morning 3 days ago—3 days before the day after tomorrow—in 2 day’s time 整體感知4 Project Step I: Lead-in 1.Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member. 2. Ask Ss to report their result a) Para one: the definition of an ad campaign b) Para two: the target audience and how to determine the target audience. c) Para three: what the ad campaign says d) how to reach the target audience Step II : Reading 1. Structure of this passage a) introduction of subject b) supporting details c) conclusion 2. More questions to understand this passage 1) What do you know about an ad campaign? 2) What must you keep in mind when you start a successful advertising campaign? 3) Why do you need to research your audience? 4) What is important when you are planning an ad campaign? 5) What should your advertising campaign be based on? Step III: Language focus: Step IV: consolidation Ask Ss to finish exercises in the workbook on page 91 Step V: Homework: To go over what they have learnt in this part. 思維導(dǎo)圖 思維導(dǎo)圖1 重點(diǎn)單詞 advertise drug cheat skillful cure ment aim campaign prehension remend purchase designer tip multiply corporation update aspect recipe bargain poster bonus fancy target appeal react packet personally urge essay shock tobacco 重點(diǎn)短語(yǔ) make sb. aware of ... do some research on ... persuade sb. to do sth run… for free be meant to do sth. fool sb. into doing sth. encourage sb. to do sth. play tricks on sb. all for deal with when it es to care about get sth. across urge sb. to do sth cause/do great damage to ... 重點(diǎn)句子 ①We are so used to them that we do not even realize how many we see and hear in a day. ②PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. ③Even if an ad does not lie, it does not mean it tells you the plete truth. ④Not all ads play tricks on us though. ⑤It is important to always try to appeal to the way the audience will react. 重點(diǎn)語(yǔ)法 ①Direct speech and reported speech ②Reported speech: statement, question, and imprerative sentence 思維導(dǎo)圖2 交際用語(yǔ) ①expressing opinions : I (don’t)think/believe (that) It seems to me (that) In my opinion/To me,…. ②giving reasons because; as; since …for some reasons, First,… Second…Then (Next,… Finally)