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1、COMPANY PROFILEApple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. As of July 2015, Apple has 364 retail stores in thirteen countries,and an online store.As of September 24, 2015, the company had 60,400 permanent

2、 full-time employees and 2,900 temporary full-time employees worldwide.蘋果是美國一家以銷售和設(shè)計電子產(chǎn)品、電腦軟件和個人電腦為主的跨國公司。截止到2015年蘋果已經(jīng)在十三個國家設(shè)立了364家零售店和一座網(wǎng)上商店。2015年9月24號，蘋果公司在世界各地的全職員工達(dá)60400人，臨時員工達(dá)2900余人。第1頁/共17頁HISTORYl April 1, 1976 : Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the

3、 Apple I personal computer kit.l April 16, 1977: The Apple II was introduced.l May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market.19761980: The early years第2頁/共17頁HISTORYl 1978: Steve Jobs began working on

4、the Apple Lisa .l He was pushed from the Lisa team due to infighting, and took over low-cost-computer project, the Macintosh.19811985: Lisa and Macintosh第3頁/共17頁HISTORYl 1989-1991: the “first golden age” of the Macintoshl 1991-1993: fall in other products19861997: Attempts at reinventionl 1994: Appl

5、e allied with IBM and Motorola in the AIM alliance.l November 10, 1997: Apple introduced the Apple Online Store, tied to a new build-to-order manufacturing strategy.第4頁/共17頁HISTORY19861997: Mac Iphone Ipod and Ipad1234l 1998: Apple introduced a new all-in-one computer : the iMac.1988:第一臺電腦IMACl 2001

6、:The first official Apple Retail Stores Opened in Virginia and California.2001：在維吉尼亞和加利福尼亞的第一家零售店l 20072011: iPhone, iPod Touch and iPad2007-2011:手機(jī)播放器和平板l 2006: Apple began producing Intel-based Mac computers.2006：生產(chǎn)第一臺英特爾MAC第5頁/共17頁 Jobs and AppleSteve Jobs1955-2011l Three Apples changed the world

7、.lThe first one seduced Eve. lThe second one awakened Newton.lThe third one was in the hands of Steve Jobs.三個蘋果改變了世界第一個誘惑了夏娃第二個砸醒了牛頓第三個掌握在喬布斯手中Name：Steve JobsNationality： American.Born：February 24, 1955, in San Francisco, California.Education：Attended Reed College in 1972. 第6頁/共17頁 Jobs and Applel I

8、n 1976, Steve Jobs and Wozniak founded Apple. They cobbled together their combination of a microprocessor, a video screen and keyboard. The inventors called it the Apple I. l In 1986,Jobs left the company and started his own company NeXT.l In 1996, Jobs returned to Apple and served as the CEO. In re

9、cent years, Apple has made a series of successful products such as iPod, iTunes, iPad and iPhone.1976年，喬布斯和沃茲尼亞克創(chuàng)立了蘋果，他們把處理器、顯示器和鍵盤拼湊結(jié)合發(fā)明了第一代蘋果1986年，喬布斯離開蘋果創(chuàng)立了自己的公司NeXT1996年，喬布斯回到蘋果并出任CEO，在最近幾年，蘋果推出了一系列如IPod ITunes IPad和IPhone等成功產(chǎn)品第7頁/共17頁 Range of productsSoftware12Mac3IPhone4IPad5IPod第8頁/共17頁 Rang

10、e of products5IPod Software第9頁/共17頁 Range of products5IPod Mac第10頁/共17頁 Range of products5 Updating of iPhoneIPhone1IPhone3GIPhone3GSIPhone4IPhone5IPhone5cIPhone6第11頁/共17頁 Range of productsiPadIPad1IPad2IPadminiIPadair2IPadairIPadPro第12頁/共17頁 Range of products IPodClassicNano 2 & 3Shuffle1 & 4touch第

11、13頁/共17頁 Sales Strategy Apple never discounts through direct sales channels Apple distributor price is very stable Apples retail and online stores are very unique 123The company does sell some refurbished products discount, the price of these products are relatively cheap, but this is not a sale pri

12、ces, but called holiday specials like the name of the first.Apple is trying to control retail prices.They may profit by the distributors control meager in comparison, does not offer volume discounts and other methods for different distributors in accordance with the same price as the same product. T

13、hey play more the role of education and support notsales. They are very simple, even a little too far simpler to at least the most clear sign of providing information. They give people the impression that a lot of people there to help you.第14頁/共17頁 Sales Strategy Apple Inc. has become well known for

14、 its advertisements, which are designed to reflect a plan of marketing their products to creative individuals. 4Their most significant ad campaigns include the 1984 “Super Bowl” commercial, the 1990s “Think Different campaign”and the iPod people of the 2000s. Apples portable music player, the iPod, has been showcased as a piece of contemporary art in “New Yorks Museum of Modern Art”.第15頁/共17頁Thank You第16頁/共17頁感謝您的觀看！第17頁/共17頁